People. Power. Service.

PETER LACEY OF CERVUS EQUIPMENT SELECTED AS 2014 CANADIAN DEALER OF THE YEAR

Calgary, Alberta– On January 8, 2015, Cervus Equipment’s founder and current Chairman of the Board, Peter Lacey, was awarded the 2014 Canadian Dealer of the Year by the Western Equipment Dealers Association (WEDA).

The Dealer of the Year Award recognizes an individual dealer for their leadership within the industry, their dedication towards growing their business into a successful entity and their commitment and legacy to their community.

Cervus Equipment believes leadership development is critical in achieving growth and success. Ensuring employees have the opportunity to develop as a leader is, and will continue to be a top priority for Cervus.

“Developing leaders to successfully manage and grow today’s businesses is what all organizations need to focus on for the future,” notes Peter Lacey during his acceptance speech.

Peter Lacey founded Cervus on his core values of supporting leadership and giving back to the community. These values have created growth across the entire organization and in the last 14 years Cervus has expanded from just 5 John Deere dealerships to 35 wholly-owned John Deere dealerships, 18 Peterbilt dealerships, 9 material handling dealerships and 6 Construction dealerships located across Canada, New Zealand and Australia.

It is the dedication of the Cervus employees and the passion they have for their customers that has created Cervus’ success. Their continued leadership and commitment has helped to make the achievement of this award possible.

About Cervus Equipment Corporation

Cervus acquires and operates authorized agricultural, commercial, industrial and transportation equipment dealerships. The company has interests in 75 dealerships in Canada, New Zealand and Australia, employing more than 1,700 people. The primary equipment brands represented by Cervus include John Deere agricultural equipment; Bobcat and JCB construction equipment; Clark, Sellick and Doosan material handling equipment; and Peterbilt transportation equipment. The common shares of Cervus are listed on the Toronto Stock Exchange and trade under the symbol "CVL".

About the Western Equipment Association (WEDA)

The Western Equipment Dealers Association (WEDA) represents approximately 1000 farm, industrial and outdoor power equipment dealers in Missouri, Kansas, Oklahoma, Texas, New Mexico, Manitoba, Saskatchewan, Alberta and British Columbia. The largest regional equipment dealer association in North America, WEDA has offices in Kansas City, MO and Calgary, AB. WEDA provides products and services that include industry and manufacturer relations, industry information and intelligence, business support and educational initiatives.The Association’s many programs are either available only to members or provided at a reduced cost for members. WEDA is one of 14 affiliates that make up the North American Equipment Dealers Association (NAEDA).

For further information, please contact:

Robin Richardson – Director of Marketing and Communications
Telephone: (403) 923-7278
Fax: (403) 567-0392
Email: rrichardson@cervusequipment.com