People. Power. Service.

CERVUS EQUIPMENT ANNOUNCES OPENING OF NEW PETERBILT DEALERSHIP IN BARRIE

Barrie, Ontario (January 11, 2016)– Cervus Equipment (“Cervus”) (TSX: CVL) is proud to announce the opening of a brand new Peterbilt dealership in Barrie, Ontario. The dealership is located just off Highway 400 with easy access for truckers travelling along this busy corridor that connects the Greater Toronto Area with key commercial hubs in Central Ontario and the rest of Canada.

Located at the northern tip of the Golden Horseshoe, Barrie is within a one-day trucking distance of more than 131 million North American consumers. With more goods being transported than ever before, Cervus’ presence in Barrie brings increased support for truckers and consumers alike. The 6,000 square foot facility features five service bays and offers in-store parts and delivery as well as new truck sales.

With now 12 Peterbilt dealerships across Ontario, Cervus Equipment offers customers a growing support network to keep them on the road and remain focused on success.

The Cervus Peterbilt team looks forward to serving customers at their newest location, now open for business at 3269 Thomas Street, Innisfil ON, L9S 3W5. The team can also be reached by phone at 1-888-221--2191.

About Cervus Equipment Corporation

Cervus acquires and operates authorized agricultural, construction, materials handling and transportation equipment dealerships. The Company has interests in 75 dealerships in Canada, New Zealand, and Australia, employing more than 1,700 people. The primary equipment brands represented by Cervus include John Deere agricultural equipment; Bobcat and JCB construction equipment; Clark, Sellick and Doosan material handling equipment; and Peterbilt transportation equipment. The common shares of Cervus are listed on the Toronto Stock Exchange and trade under the symbol "CVL".

For more information please contact:

Media Inquiries:

Gara Hay – General Manager, Transportation Ontario
Phone: 289-834-1706
E-Mail: gara.hay@cervusequipment.com